Challenges of Marketing to Children Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehensive research plans…
Example Marketing Dissertations
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Fragrance Advertising and Brand Study Wild Stone bases its products on the changing needs of India’s youth. Wild Stone answers the need for fragrance on the go, with its Deodorants and…
Wedding Planning Needs Assessment This study will focus on the following questions to find out the needs of prospective couples (demand side) towards the wedding planners in PRD.
Low Cost Carriers (LCC) Tiger Airways’ Marketing Strategy This report is the analysis of the youngest airlines companies of Low Cost Carriers (LCC) Tiger Airways’ marketing strategy. Firstly, it is focused…
Factors of Affecting Online Game Satisfaction The main purpose of this study is to identify the factors affects the customer satisfaction towards online game services and which could lead to…
Demographics of Online Shoppers This dissertation aims at developing profiles of Greek consumers who have already conducted purchases through the Internet and of the consumers who are…
Development of Logistics Industry in China This thesis talks about the development of China logistics industry. In the China’s Eleventh Five-year Plan, a modern logistics sector is earmarked as…
Impact of Advertising on Fashion Research aim is to analysis the role of advertising and body image in the context of fashion and manipulation of the consumers.
Customer Segments in Retail Supermarket | Analysis The aim of this research is to provide customised service to defined customer segments in a retail supermarket, by implementing data mining techniques…
Price Forecasts for Oil The OPEC oil price rise in 1973 had an important effect on energy use and energy efficiency, although much of the impact was short-lived.
Effect of the Internet on Business Development There are many stories of how a business been transformed on internet. EBay, the biggest e-shop was created by his founder to trade niche goods but now…
Impact of Freight Forwarders in the Shipping Industry The basic ideology of this thesis is to determine the impact of freight forwarders in the shipping industry of Pakistan. This chapter briefly describes…
Customer Satisfaction with Self Service Checkout Literature review about the self service checkout system and its operation in relation with customer satisfaction and retention. It will introduce you…
Impact of Organised Retail On Unorganised Retail This paper discusses the various challenges faced by both organized as well as kirana stores in Delhi NCR and how both can sustain in equilibrium…
Company Comparison of Customer Satisfaction This chapter attempts to analyse questionnaire findings regarding customer satisfaction with the two land transport companies involved in the present…
Re-patronage Intentions in Restaurants Research into the relationship between dining attributes customer satisfaction and re-patronage intentions in restaurants.
Stages of the Purchasing Decision Process The basic purpose of marketing is to affect how customers think about the organization and about its products. To affect what’s, when’s, and how’s of…
Principles of Marketing | Dissertation Marketing is part of all of our lives and touches us in some way every day. Most people think that marketing is only about the advertising and/or…
Marketing Strategies of UK Political Parties In this paper we examine the use of political marketing in the United Kingdom and the United States of America. It focuses on the hypothetical…
Branding Cities for Tourism Branding, if executed well has the capability to infuse life into the city. It has a direct bearing on the work of urban and economic planners for the…
Customer Attitudes Towards Search Engine Marketing This study aims to critically find how UK online consumers comprehend and act in front of Search Engine Marketing (SEM) and other activities, and main…
Effectiveness of Loyalty Schemes for Supermarkets Is it actually possible for an organisation to obtain loyalty with a customer? If so, can this be achieved through one of these programmes?
SERVQUAL Model for Measuring Customer Satisfaction Managers in banking industry are under increasing pressure to demonstrate that their services are customer – focused and that continuous performance…
Causes and Strategies for Aggressive Customers The purpose of this thesis is to explore the behavior and pattern of aggressive customer’s reaction in the Hotel industry in Sweden.
Strategies for Measuring Marketing Business world has become very dynamic in current times. Technological advances are bringing changes in lifestyle of customers. It has generated…